Mitch Johnstone

Co-founder & CEO, Paradigm Inputs

I'm building the commerce platform that lets rural entrepreneurs run their own agricultural business.

Company
Paradigm Inputs, Calgary
Education
Master of Management in Artificial Intelligence, Queen's University
Designation
CFA charterholder
Mitch Johnstone

Record

  1. 2026

    Paradigm Inputs selected for the Calgary Launch Party Top 10, Platform Calgary's annual showcase of the city's most promising startups.

  2. 2026

    Raised more than $2 million from NYA Ventures to expand Paradigm across Western Canada. Announcement ↗

  3. 2024

    Co-founded Paradigm Inputs, originally Direct Yield Market, with Marc-André Fortin.

  4. 2015–17

    Passed all three levels of the CFA Program in eighteen months.

Background

I started in finance. I spent more than a thousand hours passing the CFA exams with a career in investment banking in mind, then changed course to study artificial intelligence at Queen's, in a program that paired data science with business strategy.

For the next several years I helped companies across industries build AI strategies that delivered measurable value, and wrote about it along the way.

Paradigm Inputs is where finance, technology and supply chain meet. I lead the company's strategy, capital and product, with a simple aim: improve the profitability of Canadian farmers and keep more of the margin in rural communities.

Paradigm Inputs

An ag commerce platform for the people who sell to farmers.

The businesses that sell crop inputs carry large orders, long seasons and deferred payments, and most of them still run on paper, phone calls and spreadsheets. Software built for retail doesn't fit the way agriculture buys.

Paradigm gives rural entrepreneurs the operating system of a modern business in one place, built by people who understand agriculture: they own the customer relationships and set their own margins, and the platform handles the rest.

  • Invoicing & receivables
  • Payments & financing
  • Inventory
  • Competitor pricing
  • Bookkeeping integration
  • Real-time dashboards
  • AgAssist™ and label library

Distributors · White label

Run the platform under your own brand: your products, your pricing, your customers and your region, with the commerce and operations software behind them handled by us.

Talk to us →

Resellers · Western Canada

Sell the Paradigm Inputs brand as an independent broker. Your customers get Certified Premium Generics, third-party tested and sourced direct from manufacturers, at 25–50% below incumbent retail.

Become a broker ↗

Contact

mitch@paradigminputs.com

For distributors interested in the platform, investors, lenders, partners and people who want to build with us in Calgary.

LinkedIn ↗